Tuesday, 23 July 2013

Website Traffic Through Social Media

Instead of spending a huge amount of money in hiring advertising agencies to market their business, entrepreneurs can choose to go for social media marketing. Social media marketing is considered an effective business promotion strategy. It facilitates acquiring a global audience in minimum span of time.
As there are so many visitors visiting the social networking sites on a daily basis, being an entrepreneur, your active participation in the social networking activities will help you increase the popularity of your products and services. Moreover Facebook, Twitter, Foursquare, LinkedIn and YouTube will also help you to save valuable time as the information gets spread faster. Saving time implies reducing cost. Social media optimization also offers numerous benefits such as excellent exposure to your online business that leads to better flow of traffic to your website.
Social media listening can help you with aspects such as customer service, product ideas, outbound marketing campaigns and real-time marketing. Before posting advertisements on social networks, you need to determine what people are saying about you and where they're saying it. Major social networking websites aren't the only places where people are talking about you, so look at smaller websites also.

Generate Business Leads with Video Marketing
Video marketing has a significant role to play in social media marketing. It allows you to enhance your company values far more than text or even images can accomplish. Post videos on social networking websites and get found on YouTube and Google to get more leads, prospects and customers, and also rank high in search engine results pages. You can generate business leads by creating high-impact video campaigns.
Use Facebook marketing for your new product launches and get prospective clients from all over the world. A Facebook page is a great free marketing tool for businesses of all size. Facebook profile gives a better sense of a business's personality through listing product offerings and services, and also by sharing links, images, and posts on a customizable page. Being the reigning champ of social networking sites, Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook social networking website. You can make use of it to develop your brand identity.

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