Every business has to set a goal and try to achieve it in order to be
successful and profitable. If the old ways of doing things is not
bringing you enough exposure and results, then you would seriously need
to consider a different approach to marketing your business altogether.
Facebook marketing information has changed a simple product to a well
known brand for many marketers and hopefully it will do the same for you
too.
But there is a legit question that you may ask. Why should you try Facebook and what is in it for your business?
The simple and straightforward answer to that is MONEY. A lot of different companies out there who understand the power pf social media are running profitable campaigns and you should do too. By doing marketing through Facebook, your business will benefit enormously. It is because Facebook attracts over a billion users worldwide. This does not mean that there are 1 billion targeted and ready buyers for anything you want to sell. However, a good proportion of that crowd are middle class earners who can spare some money here and there. They have made purchases online before and are potential customers.
As per the Alexa Traffic Statistics, Facebook occupies the number 2 position which is just behind Google itself. To your business, it can mean traffic to your product and/or service, more and more sales and eventually money in your pocket.
The best thing about advertising in a powerful social networking site such as Facebook is that almost every member has an average of 40-50 contacts. You can imagine the potential of creating a incentive for those users to share that information about your product with their contacts. This would create a snowball effect.
Most of the companies do not have any knowledge of how to advertise through social networking websites such as Facebook, Twitter etc. It is usually assumed that one requires special knowledge related to computer programming to do so.
The first step you need to take is to create your first page. This is going to be your fan page. Do not make any attempt to sell your product or service.
Just establish your presence and provide valuable information to your fans about the industry you are in for the first 2-3 months. Talk about the different trends in the market. It is well known that people trust and buy from people whom they like. Make as many friends as possible and collect their email addresses. You would need all these information to launch your first campaign.
Create a small forum type page where you can easily interact with your subscribers. Talk to the latter as you would talk to a family member or a friend. This would greatly enable you to understand your target market and the needs of your customers.
Approach the whole process as a problem solver. The more problems you solve, the more money will come your way. You should make an honest attempt to find out what your subscribers are hungry about.
But there is a legit question that you may ask. Why should you try Facebook and what is in it for your business?
The simple and straightforward answer to that is MONEY. A lot of different companies out there who understand the power pf social media are running profitable campaigns and you should do too. By doing marketing through Facebook, your business will benefit enormously. It is because Facebook attracts over a billion users worldwide. This does not mean that there are 1 billion targeted and ready buyers for anything you want to sell. However, a good proportion of that crowd are middle class earners who can spare some money here and there. They have made purchases online before and are potential customers.
As per the Alexa Traffic Statistics, Facebook occupies the number 2 position which is just behind Google itself. To your business, it can mean traffic to your product and/or service, more and more sales and eventually money in your pocket.
The best thing about advertising in a powerful social networking site such as Facebook is that almost every member has an average of 40-50 contacts. You can imagine the potential of creating a incentive for those users to share that information about your product with their contacts. This would create a snowball effect.
Most of the companies do not have any knowledge of how to advertise through social networking websites such as Facebook, Twitter etc. It is usually assumed that one requires special knowledge related to computer programming to do so.
The first step you need to take is to create your first page. This is going to be your fan page. Do not make any attempt to sell your product or service.
Just establish your presence and provide valuable information to your fans about the industry you are in for the first 2-3 months. Talk about the different trends in the market. It is well known that people trust and buy from people whom they like. Make as many friends as possible and collect their email addresses. You would need all these information to launch your first campaign.
Create a small forum type page where you can easily interact with your subscribers. Talk to the latter as you would talk to a family member or a friend. This would greatly enable you to understand your target market and the needs of your customers.
Approach the whole process as a problem solver. The more problems you solve, the more money will come your way. You should make an honest attempt to find out what your subscribers are hungry about.
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